Blogging is one of the best ways to build a list for your business and develop your personal brand. However, most new internet marketers shy away from it. That’s unfortunate because blogging is a lot like selling through email, except your posts stay out in cyberspace – in front of prospects – forever.
In fact, for million-dollar bloggers, it’s not unusual to continue making sales from blog posts that went live months, or sometimes even years, ago.
There are two main reasons why people avoid starting a blog. If you read this article through to the end, you’ll learn how to overcome them so you can start generating leads right away and grow your brand.
Reason #1: Who would want to listen to me?
This first reason is really an issue of credibility. And people just don’t understand that, when you’re first getting started, credibility doesn’t matter.
Instead of worrying about why anyone would listen to you, focus on solving problems.
It’s not about how great you are, it’s about whether or not you have a solution to the problem your reader is experiencing.
It’s nice to have a big name in the industry or awards you can brag about, but most people don’t care about that stuff. They may categorize you because of an award you received and that may help with your branding, but as far as people visiting your blog and buying your products are concerned, they just want value. And value is defined as solving a problem. So, the question is:
How are you solving people’s problems?
That always has to be your focus with blogging.
Let’s say you are a new homeowner, and you’ve been living in your house for two weeks and you just looked outside to realize that the grass is a foot high. You need a lawnmower, so you go to the store and ask for help.
When you tell the person in the lawnmower section that you’re looking to buy one, he or she says, “Well, here’s a lawnmower.” You may ask a couple of questions about the machine, but you won’t start grilling the person about how long they’ve been selling lawnmowers, or asking if they’ve cut foot-high grass before, or if they’ve ever owned a landscaping company. Right?
The reason you don’t do that is because the person is offering a solution to your problem. You have tall grass and he or she is showing you a lawnmower. You may want some training or have a question about trimmer settings, but you won’t start questioning that persons credibility.
It’s the exact same thing in our industry and in your niche. If you work to solve common problems that your readers care about, that is what will keep them coming back to you. That’s what will attract them to you, make them what to spend time with you and buy from you – not your credentials.
So, focus always on what your target market wants. Because no one starts with a big brand; you build a big brand.
Reason #2: What would I blog about?
The second big struggle people face when deciding if they should start a blog is figuring out what to write about.
There’s no need to look high and low for inspiration; you’re not writing the next “War and Peace.” You don’t want to make this harder than it has to be. Just ask yourself what it is that your target market wants?
Consistency is the name of the game here. And the key to writing consistent content is to identify and know the problems of your target market, and then learn ways to overcome those problems. It’s not about you, or what you can provide to the world, it’s about how can you solve the problems of your target market. Period.
Ray Higdon, a top-earning blogger and network marketer, offers these ideas for content creation:
- Be a marketer, not just a consumer. So, while you’re learning and attending conferences, you should always be on the lookout for things you can turn around and teach your audience.
- What are you learning (or have you learned) today that you can share?
- Every book, webinar, audio, video, etc. that you own or attend or watch contains some piece of information that you can share with others. It doesn’t matter that you learned it from someone else; if it’s new to you, it’ll most likely be new to someone else when yo u share it.
For generating unlimited blog ideas quickly and easily, Ray suggests these three tips:
- Existing and new training. Look at your bookshelves. Pick three books, courses or products that you’ve ever used (or haven’t touched in years). Go through them and decide why you bought that book or course. Then create one question you wanted to answer. (There may be more than one.) It’s perfectly fine to do this as long as you give the author or course creator a credit.
- Asking people. Conduct live presentations or webinars and ask people what their number one question is about. This can be great content for your blog because you’re addressing real questions from your audience – and that’ll give you the pulse of your target market. And here’s what you’ll usually find out: you’ve been grossly overestimating the knowledge of your target audience. Five percent may be experts (at least in their own minds), so focus on the 95 percent; keep the information basic and you’ll have a very loyal audience. (Be sure to use their questions as blog titles.)
- Visit book stores and libraries. Grab some books in your niche and look for content that your audience would find valuable. Lists translate particularly well because people love lists.
Blogging is an excellent way to build a list for your business while growing your personal brand. It’s understandable that you might find it intimidating at first, but the two biggest obstacles are easy to overcome if you follow the advice outlined above.
For more information, check out Ray Higdon’s course, “Make Money Blogging”.